Cosmetic Treatments With Botox & Why It’s So Popular

aesthetics training for physician assistants

The aesthetic injectables market is booming, and Botox is at the forefront. While there are many theories as to the cause of the Botox boom, one we can’t rule out is the prominence of social media. Unfamous (normal) people now look to celebrities and social influencers as guides for all aspects of their lives. With this, we’ve seen a growing interest among non-celebrities to experience the same luxuries as celebrities, including cosmetic procedures.

Whatever the cause, the effect is a growing population interested in cosmetic medical treatments. If you’re a medical practitioner interested in a trendy market, becoming Botox certified may be the right next step for you to capitalize on the current heightened interest.

Let’s look at Botox’s many uses, beginning with non-aesthetic applications and finishing up with some of its lesser-known cosmetic applications.

Get a Lift

Botox can be a minimally invasive alternative to plastic surgery. When strategically injected into the musculature surrounding the eye, it elevates the tail of the eyebrow to produce an eye-opening effect. When injected into the columella — the vertical ridge of tissue between the nose and upper lip — it can subtly elevate the tip of the nose to deliver a non-surgical rhinoplasty result. Botox can also be used to achieve fuller lips, alone or with a combination of fillers, to produce a subtle pouting effect often referred to as the “lip flip.”

Excessive Sweating

If you’re over 30, there’s a good chance you remember the famous Dry Idea antiperspirant TV commercial with the tagline, “Never let them see you sweat.” But for some people, no amount of antiperspirant can save them from the embarrassment that often comes with uncontrollable sweating—especially in high-stress situations like a job interview, first date, work presentation, or sales pitch. Luckily, Botox can stop excessive sweating in its tracks by inhibiting the function of the glands responsible for perspiration. 


One of the most socially devastating symptoms that patients with neurological disease can experience is a form of dystonia (an abnormality in muscle tone) that results in uncontrollable drooling. But Botox can be used in the salivary glands to bring saliva levels to normal levels, restoring patients’ sense of personal dignity and making it easier for them to stay connected to the social support that everyone needs. 

Cosmetic Applications of Botox

Botox goes way beyond treating wrinkles. Here are just a handful of ways it can be used to enhance facial appearance:


Botox can be used to elevate the outer tail of the eyebrows.


Botox is regularly used to cause the upper lip to roll subtly up and outward for a more pronounced pout.


Botox can be injected into the base of the nose, where it meets the face, to prevent it from being pulled downward by the muscles involved in smiling. This results in a subtle elevation of the tip of the nose, causing many injectors to dub the procedure “The Tinkerbell Tip.” 


Not only does Botox injected in the masseter muscle reduce teeth-grinding and jaw-clenching, but it also reduces the width of the jaw, resulting in a more traditionally feminine facial aesthetic.


Scowling, even when subtle, often results in two vertical, parallel lines between the eyebrows that resemble the number 11. Botox in this area (known anatomically as the glabella) takes those 11s to zero. 

Crow’s Feet and Forehead Lines 

Botox smoothes dynamic wrinkles that form around the inner and outer corners of the eyes and erases the horizontal lines that often form in the forehead from decades of muscle activity. 

Aesthetic gynecology

  • Labiaplasty: This procedure decreases the size of the labia minora to make it flush with the labia majora.
  • Clitoral hoodectomy: This procedure removes extra skin from the tissue that covers and protects the clitoris.
  • Vaginoplasty: This procedure repairs or constructs a vagina.
  • Hymenoplasty: This procedure creates or repairs a torn hymen.
  • G-spot amplification: This procedure increases the G-spot’s size and sensitivity to enhance the female orgasm.
  • Labia majora augmentation: This procedure enlarges the labia majora for a youthful appearance.
aesthetic medicine training AAAMS

Want to Capitalize on Botox’s Popularity? Get Botox Certified

The American Association of Aesthetic Medicine and Surgery (AAAMS) is the industry-leading aesthetic education and certification organization. We pioneered the industry nearly 20 years ago and remain the gold standard for excellence in aesthetics education. The AAAMS boasts world-class instructors, thousands of successful graduates, and the only professional Aesthetics Network in the world to support our students.

With The AAAMS, Botox certification is as fast, easy, and fun as it is rigorous, comprehensive, and hands-on. If you’re ready to ride the Botox wave, take the first step by registering for our Facial Aesthetics 101 introductory course. When you register for a course, you’ll also get exclusive access to the Aesthetics Network, discounts on courses, mentorship opportunities, and more.

Get started with Botox training today to explore new opportunities for you and your patients!