Introduction to Business of Aesthetics (BUS 101)

Introduction to the Business of Aesthetics is an online course by Kareem Assassa, Senior Business Development Manager of The American Association of Aesthetic Medicine and Surgery (AAAMS) that covers the most relevant & essential business related topics in the field of facial aesthetics and aesthetic medicine.

Course Materials

3 Hours

Training videos and lectures

Virtual, Self-Paced



For non-members


Introduction to the Business of Aesthetics Online Course is an online lecture that is designed to introduce AAAMS members to the profitable business of facial aesthetics. This lectures covers business-related topics that are helpful to know when beginning a career in the field of aesthetic medicine.


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aesthetic nurse training los angeles


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Physician Assistant


Aesthetics Practice or Med Spa Owner
Medical Director
Practice Manager
Sales Consultant
Practice Administrator


Course Length:

1.5 hours

During the course, students will learn about these topics:

  • What’s Our Industry Worth? Hint: Billions
  • How Much Are Clients Worth?
  • Return on Investment and Profitability
  • Research Your Market
  • The Aesthetics Patient Chart
  • Aesthetics Patient Photography
  • You Are Your Aesthetics Portfolio
  • Social Media Matters
  • The Non-Medical Consultation Process
  • Effectiveness in Communication
  • Juggling Client Emotions
  • What Does Your Success Look Like Now?
  • 6 Proven Steps to Reach Success
Dr. Sam Assassa AAAMS headshot


Dr. Sam Assassa, M.D.
President of The American Association of Aesthetic Medicine and Surgery (AAAMS)

Dr. Sam Assassa is a world-renowned non-invasive and aesthetic cosmetic surgery specialist. In 1995, he founded Beverly Hills Aesthetics, a cosmetic surgery center providing clients with non-invasive surgical and laser services in the comfort of his state-of-the-art facility. Dr. Assassa has extensive experience in minimally invasive medical and surgical aesthetics, has performed over 25,000 aesthetic procedures, and has lectured in over 15 countries in 3 continents to over 5,000 delegates. He is an avid contributor to the global advancement of innovative liposuction techniques and medical aesthetic procedures.


Kareem Assassa
American Association of Aesthetic Medicine and Surgery (AAAMS) Speaker

Kareem Assassa graduated with honors from Colorado State University with a BS in Organizational Leadership and a specialization in Project Management. For nearly two decades, he has held roles with corporations in various sectors of business including telecommunications, medical sales, business consulting, and in the fields of aesthetic medicine and cosmetic surgery. Kareem also served as the head Business Development Executive of The AAAMS. Kareem overhauled the entire operation and secured international partnerships that drove the Association into the global market. He currently serves as a speaker for the AAAMS, serves as the Co-Founder and CEO of the International Academy of Aesthetics, a leading online academy in the field of aesthetics, and as the Founder & CEO of Pursue Solutions, a specialized business and project management consulting firm.

Kareem Assassa - Instructor for Intro to Business of Aesthetics