The medical aesthetics market will grow by $5B in the next five years, climbing from $9.4B in 2020 to approximately $15.9B in 2025. To stay competitive, aesthetics practitioners must further refine their skills and enhance their knowledge more than ever. From perfecting a legacy procedure to learning about an innovative new technique, practitioners need a wide range of options when considering continuing education courses.
Consider the following three benefits of enrolling in advanced aesthetics training courses:
Learning industry-leading techniques from top experts
Staying relevant as a medical practitioner is critical, but in 2021, top performers in the aesthetics industry will aim to be pioneers. Training courses offer access to game-changing techniques and the latest inventions to keep your practice ahead of industry trends. Research from the Boston Consulting Group positions professional training as a “key success factor” in medical aesthetics, especially as the Covid-19 pandemic continues to impact the industry. For example, the AAAMS non-surgical rhinoplasty training offers attendees expertise on not only the fundamentals of performing the procedure but also how to manage specific complications.
Access to exclusive networking opportunities
Top advanced aesthetics training courses will undoubtedly grant practitioners access to leading thinkers in the industry. But it’s the exposure to new colleagues that serves as an unexpected benefit. According to Health Promotion Practice, a peer-reviewed public health journal covering the field of public health, especially the practical application of health promotion and education, “networking is a proven strategy to enhance professional recognition and skills while promoting career development.” In addition, courses that provide certification opportunities make medical aesthetics practitioners more lucrative for hiring and business development purposes.
The AAAMS Hybrid Aesthetics 101 training course offers a unique option to learn online and engage with industry peers. After completing an online session, participants will be able to physically join a full day of live hands-on training, providing the opportunity to practice and master aesthetic skills on a live patient and mannequins. An educator expert will individually coach each trainee in the field.
Attract repeat patient business
Learning new procedures, such as botox and dermal fillers, means practitioners have another reason for patients to book an appointment. It also provides a richer mix of services to offer new clients. “If your core services are surgical treatments which patients will require only infrequently, you can’t rely on patient loyalty,” says Dr. Jhonny Salomon, a Miami-based practitioner. Loyalty comes from attracting repeat customers who are satisfied with their outcomes and recommend procedures to others.
Medical marketing experts recommend identifying what you do better than anyone else to gain more patient referrals. A unique mix of service offerings serves as just the ticket to make your practice stand out in a crowded marketplace.
Ready to enhance your medical aesthetics skills by learning from industry experts? Enroll in an AAAMS course today.