The medical news for the first half of 2020 has certainly not had much to do with the practice of aesthetic medicine.
As everyone knows, nearly all elective medical procedures took a back seat to COVID-19. However, this has not lessened the public’s demand for aesthetic medical services.
On the contrary, according to a study from the Aesthetic Medicine And Cosmetic Surgery Market, “The global Aesthetic Medicine And Cosmetic Surgery market is anticipated to rise at a considerable rate… between 2020 and 2026.”
With this rosy outlook in mind, then, what aesthetic medicine treatments and services are coming to the fore as the top new trends in aesthetic medicine for the remainder of 2020 and beyond? From hair to face and all the way down to the toes, here’s our list of 8 of these emerging aesthetic medicine trends to keep an eye on.
Platelet-rich Plasma, a treatment involving the injection of platelet-rich plasma from the patient’s own body, can result in positive outcomes both in the areas of hair loss prevention and skin resurfacing.
Kourtney Kardashian’s PRP hair loss treatment was documented recently on Keeping Up With the Kardashians.
As for skin resurfacing treatments, according to board certified dermatologist Rita Linkner, MD, of Spring Street Dermatology in NYC, “The use of PRP with small amounts of additives, like neuromodulators and hyaluronic acid, delivered with handheld microneedle chambers to provide mesotherapy to the superficial structures of the skin can provide complexion improvements that were only previously seen with laser resurfacing.”
Masseter Botox® for TMJD and Jaw Slimming
The masseter muscle, which sits at the angle of the mandible in the back of the mouth, is one of the muscles activated during chewing and is the major culprit in patients who clench or grind their teeth.
This off-label use of the Botox® neurotoxin can be useful, not only for relief of the pain associated with TMJD (temporomandibular joint disorder), but also for cosmetic slimming of the masseter muscle to sculpt away the square angle of the jaw and soften the look of the lower face.
The anti-aging benefits of preventative injections of a variety of neuromodulators in early life means that the trend for the next year and beyond will be an increased proactive use of injectables such as Botox®, Dysport®, Jeuveau®, and Xeomin® on patients in their 20s and 30s.
These injections earlier in adulthood can resolve minor aesthetic issues, ultimately meaning a patient who may otherwise have wanted more intensive plastic surgery later in life, will no longer feel the need for it.
Enhancement, not alteration
More than ever, patients these days are looking not for major alterations in appearance, but for more subtle enhancements instead.
Laser treatments can tackle pigmentation, inflamed skin, and red veins while boosting brightness and collagen for more natural, balanced, younger-looking skin. With newer lasers, excess recovery time is also eliminated.
Inclusive treatments for all skin tones
Though it’s been a long time coming, haircare, skin care, and makeup are finally taking the steps to embrace all skin types and all skin tones.
Not only that, but clinical treatments are also embracing a diversity of skin tones, more accurately reflecting the diversity of beauty and society.
The trend for brands and treatment developers in 2020 will be to ensure advertising, imagery, and clinical trials are inclusive of the full range of skin tone diversity that we see in the human race.
And this is only the beginning: expect to see the entire industry calling for more inclusivity.
In 2020, practitioners are seeing an increase in in-clinic toning of muscle to complement fat reduction efforts.
With treatments like CoolSculpting introducing a new muscle-conditioning platform this year, along with the launch of EmSculpt and CoolTone, the focus will no longer be solely on removing fat, but on the building and sculpting of muscle mass.
In 2020 and beyond, spas will no longer be simply the domain of cucumber facials and relaxing massages. Up and coming spas will offer, not just the expected pampering services, but will also increasingly add aesthetics services to the menu. Why settle for that facial when you can go for a nice chemical peel instead (while still enjoying that massage)?
Technology moves on for all of us, and the aesthetics industry is no exception. New laser advancements in 2020 will introduce the Picosecond laser.
These lasers burst onto the market can be used for everything from the targeted treatment of fine lines, to skin rejuvenation and brightening, to melasma, brown spots, unwanted tattoos, and acne scars.
These new lasers also result in minimal downtime and are very well tolerated compared to their predecessors.
If you’re considering continuing your education in aesthetic medicine, or adding aesthetic procedures to your practice, check out our virtual and hybrid courses.