What Does the Future Hold for Aesthetic Medicine?


We’ve taken a look earlier at some of the expected trends in the aesthetic medicine industry for 2020 and 2021. But what exactly does the more distant future hold for the aesthetic medicine industry? Here’s what we see as we peek into our crystal ball.

The business

According to a report by Fortune Business Insights, due to increased public knowledge about the non-invasive nature of many aesthetic surgeries, along with an increased level of disposable income, particularly in developing countries, the global medical aesthetics market is poised to grow significantly through 2026. 

According to a report by Markets and Markets, the medical aesthetics market is projected to grow by $5B in the next five years, climbing from $9.4B in 2020 to approximately $15.9B in 2025. Another study from the Aesthetic Medicine And Cosmetic Surgery Market states that “The global Aesthetic Medicine And Cosmetic Surgery market is anticipated to rise at a considerable rate… between 2020 and 2026.”

Yes, COVID-19 has affected the aesthetics industry, just as it has affected countless other industries, but a growing focus on maintaining youthful appearances as we age, along with the factors mentioned above, makes for a much more optimistic aesthetics recovery scenario.

In fact, some early recovery following the first phase of the pandemic can be attributed directly to COVID, as countless people, aghast at their own reflections staring back at them on countless Zoom meetings, made a mad dash for Botox(R) and facelifts when clinics had finally reopened.

Says Dr. Stephen Mulholland, owner of SpaMedica in Toronto, “A lot of physicians are saying that demand will change forever and that people will stay away from excisional procedures in future. I’ve been through 9/11 and SARS,” he continues, “and can see that people always go back to beauty! Everything will go back to the way it was before – it’s human nature.”


There are a variety of aesthetic procedures and treatments that seem poised to rise to the surface in the future. Some of these include:

  1. Inclusive treatments for all skin tones

Though it’s been a long time coming, hair care, skin care, makeup, and clinical treatments are finally taking the steps to embrace all skin types and all skin tones so as to more accurately reflect the diversity of beauty and society. 

Brands and treatment developers going forward will work to ensure advertising, imagery, and clinical trials are inclusive of the full range of skin tone diversity that we see in the human race. And this is only the beginning: expect to see the entire industry calling for more inclusivity.

  1. Super spas

In 2020 and beyond, spas will no longer be simply the domain of cucumber facials and relaxing massages. Up and coming spas will offer, not just the expected pampering services, but will also increasingly add aesthetics services to the menu. Why settle for that facial when you can go for a nice chemical peel instead (while still enjoying that massage)?

  1. New lasers

Technology moves on for all of us, and the aesthetics industry is no exception. New laser advancements in 2020 will introduce the Picosecond laser. 

These lasers burst onto the market can be used for everything from the targeted treatment of fine lines, to skin rejuvenation and brightening, to melasma, brown spots, unwanted tattoos, and acne scars. They also result in minimal downtime and are very well tolerated compared to their predecessors. 

  1. Changing eye color

Underneath every brown eye, there’s actually a grey stroma, which is what is actually being seen when you look deep into your partner’s beautiful blue eyes. This new technology is non-ablative and uses a green light laser over a three-week period to repeatedly heat the anterior surface of the iris until macrophages clear the pigment through the circulatory system. 


According to Phoenix, AZ-based facial plastic surgeon, Farhan Taghizadeh, M.D., automation is a major disruptive transformation that will take hold of the industry in the next decade. 

While it’s unlikely that the automation will initially impact surgical patients receiving facelifts, rhinoplasties, and similar procedures, truly robotic systems that take a lot of the work out of human hands, are in the development stage. They’re not yet available for use in aesthetic practices, but that’s all poised to change.

“With the next generation of sensors and AI algorithms, cheaper robotic arms, and advances in the laser, radiofrequency, and energy realms,” Dr. Taghizadeh says, “we’re coming to the point at which aesthetics may be becoming automated.”

“What you’re going to see is radiofrequency, micro-needling, energy delivery, and other energy-based systems tracking and moving along the skin in a very cohesive fashion,” he says. “CoolSculpting is somewhat passive — someone puts a machine on your stomach and walks away. But the machine doesn’t know exactly what it is doing without an operator setting it. An era is coming when these machines will know what they’re doing.”

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