Do Pretty People Have it Easier? The Research That Explains the Growing Popularity of Aesthetic Medicine


The market for aesthetic medicine—and the demand for aesthetic training to deliver it—is exploding. This isn’t hyperbole or industry hype; it’s simply a fact reported by corporate consulting titan McKinsey & Co. and Entrepreneur magazine. And while there are a lot of reasons that the market for aesthetic medicine is reaching a boiling point, it turns out that one of the biggest reasons may be one of the oldest—the human impulse to balance the books. 

“That’s not fair!” 

There’s probably not a human alive today over the age of three who hasn’t uttered these words. As children, we all can remember the indignity of even the smallest of inequities, from siblings who always seemed to get bigger scoops of ice cream to our playmates’ parents who were allowed to stay up late on school nights.

As adults, our sense for inequity becomes even sharper. Although we no longer wail aloud about getting the short end of the stick, the sting of unfairness is no less apparent. We burn with resentment when ticketed for exceeding the speed limit by only five miles when, just moments earlier, a Ferrari passed us like a bat out of hell. We feel our blood rise when someone cuts in front of us in a long line. And we chafe at seeing someone far less qualified than ourselves receiving a promotion we’ve long been in line for—all because, we suspect, they happen to be much more attractive than us. 

Life is Unfair, and Beauty Pays

Indeed, as our parents told us, life is not fair. And there is no area of life in which this is more visibly apparent than in the social advantages afforded to “pretty people.” Some are blessed with the three cross-cultural signifiers of beauty that aesthetic medicine aims to enhance: clarity of complexion, symmetry of facial features and bodily form, and balance between these various elements. (And, for men, add height to the list.) 

When we suspect that beauty has unfairly influenced opportunity and access to things we value, there’s ample evidence to support our suspicions. As noted economist Daniel Hamermesh documents in his groundbreaking book, Beauty Pays, attractive people have a significant leg up on their more ordinary-looking peers in almost every area of life. People who, as they say, are “easy on the eyes” are significantly more likely to…

  • Work in fields that command higher pay and earn 10-15 percent more than their equally qualified but less attractive peers
  • Obtain loan approvals and be successful at their attempts to negotiate loans with better terms
  • Marry better educated, financially successful, and attractive spouses
  • Be judged as morally superior—more virtuous, trustable, and worthy of care and protection
  • Be less likely to be arrested for certain crimes and more likely to be acquitted

The verdict is in: pretty people have it easier. 

Who Doesn’t Want to Be More Attractive?  

As fascinating as the research on beauty may be, we don’t need science to tell us that being physically attractive feels good and can—fair or not—help even the social and economic playing field. 

The benefits of beauty are so significant that if all it took to become more beautiful was the wave of a wand, who wouldn’t want to be the recipient of such a spell? And while enhancing our appearance isn’t quite that easy, aesthetic medicine does work its own kind of magic, causing it to enjoy unprecedented popularity among consumers and healthcare providers (HCPs) alike. 

As aesthetic medicine rapidly goes from the margins to the mainstream, droves of RNs, NPs, PAs, doctors, and even dentists are pursuing aesthetics training to meet consumer demand by expanding their scope of practice. For many HCPs, botox certification represents the most accessible, affordable, and accelerated path to career advancement and business growth.  

AAAMS Puts Premier, Fully-Accredited Aesthetics Training Within Easy Reach

AAAMS (The American Association of Aesthetic Medicine and Surgery) is a Beverly Hills-based training platform with industry-leading expertise in aesthetics education. Since 2006, AAAMS has been the gold standard for Botox and filler training and has successfully prepared more than 5,000 HCPs worldwide for successful careers in aesthetic medicine. With world-class instructors, a comprehensive yet streamlined curriculum, a combination of virtual and hands-on experience, and exclusive access to a professional Aesthetics Network, AAAMS is the driving force behind the latest generation of aesthetics practitioners. 

If you’re an HCP that’s ready to take advantage of the exploding market for aesthetic medicine, visit our website to learn more about us, explore our courses, and enroll today. 

We look forward to training with you!