Generation Next: How the Newest Injectables Are Heating Up the Medical Aesthetics Market

the next generation of injectables fueling demand in the medical aesthetics market

Aesthetic medicine is enjoying never before seen popularity and rising market demand. In 2021 alone, more than 1.4 million aesthetic procedures were performed, up 40% from the year before. Eighty-three percent of plastic and reconstructive surgeons saw an increase in bookings in 2021, up 70% from the previous year. And demand for non-invasive procedures—namely, aesthetic injectables like Botox and dermal fillers—dwarfed invasive procedures by more than 3:1. 

With a spike in demand so steep that the North American market for non-invasive procedures is predicted to reach $46.07 billion over the next five years, even the likes of venture capitalists are getting in on the game. And with the next generation of aesthetic injectables poised to fuel further demand, a career in aesthetic medicine—and the aesthetic training to make it possible—has never looked so promising. 

The Next Generation of Aesthetic Injectables 

The latest crop of neuromodulators, biostimulators, and soft-tissue fillers aren’t dramatically different from today’s state-of-the-art aesthetic technologies. Instead, the next generation of aesthetic injectables—be they in development or newly launched—represents improvements across three key areas: 

  • Product longevity
  • Product performance
  • Product versatility

Product Longevity

Longer-acting neuromodulators—think products in the Botox, Dysport, Jeuveau, and Xeomin family—are in the development pipeline. This is good news since neuromodulators have the shortest “shelf life” of all aesthetic injectables—a mere 3-4 months before its effects rapidly fade, and for some patients, as little as six. But longer-acting neuromodulators also hold benefits for aesthetic practitioners. Once these new products are available, they’ll be an essential tool in helping med spas, beauty bars, and other injectables practices keep pace with accelerating demand. 

Product Performance

New hyaluronic acid (HA) dermal fillers from Hallura has been submitted for regulatory approval and, once launched, are sure to set a new standard. This injectable is formulated with a proprietary bio-link matrix technology with smooth cross-linking that supports lower HA concentration, low water affinity, and reduction in impurities that can dilute product performance. Although this is just one example of a product that delivers greater levels of softness, smoothness, and naturalness, a number of them are in the works, including new biostimulators and silk-based technologies. The silk protein works by facilitating tissue regeneration while reducing the risk of cellular reactions. Other emerging biostimulator technologies make use of microspheres that form a lattice-like structure that encourages endogenous collagen production and tissue matrix formation.  

Product Convenience

Although it can be argued that patients benefit the most from enhanced product longevity and performance, the clear winners in this last category are aesthetics providers. For instance, in the past, aesthetics practitioners had no choice but to prepare Botox using a powder formulation that they mixed by hand with a saline solution. But now, new neuromodulators are available in ready-to-use liquid formulations, with 90 percent of aesthetics practitioners saying they plan to adopt these more convenient, time-saving formulations. Moreover, these latest products also give advanced practitioners the ability to tailor concentrations. 

Related post: How to Make an Awesome Career Move With the Top 3 Most Marketable Aesthetic Certifications for Nurses

AAAMS is at the Vanguard of Next-Generation Medical Aesthetics Training 

AAAMS (the American Association of Aesthetic Medicine and Surgery) is at the forefront of the latest developments in aesthetics and the industry leader in preparing RNs, NPs, PAs, doctors, and even dentists for successful, rewarding careers in aesthetic medicine. If you’re looking for the premier, fully-accredited Botox and filler training platform, AAAMS brings more than 15 years of trusted experience and 5,000 graduates worldwide. With thoughtfully designed courses for every level of aesthetic practitioner, world-class instructors, virtual and hybrid learning options, and our exclusive Aesthetics Network, AAAMS is at the vanguard of unmatched excellence in aesthetics education. 

If you’re ready to take advantage of unprecedented market demand for aesthetics injectables through top-tier Botox certification, AAAMS is what you’ve been looking for. Visit our website to learn more about us, explore our courses, and enroll today! 

Related post: 5 Market Trends in Aesthetic Medicine & How To Capitalize on Them

Your aesthetics training adventure awaits! We look forward to meeting you! 

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