Aesthetics is a growing, profitable, and rewarding part of the medical field; the U.S. Bureau of Labor Statistics expects the specialist career to grow 17% from 2019 to 2029. As the industry grows, many medical practices that adopt aesthetic procedures will thrive. This not only includes specialized aestheticians but also physicians who expand their clientele reach by adopting a few procedures. If you already have a practice and are interested in expanding with aesthetics, follow these steps.
Consult With Your Patients
Your current patients will be the first to hear about your aesthetic procedures, so consulting with them regarding what procedures interest them the most is a good start. For example, Botulinum Toxin (Botox) Injections made up 49.5% of nonsurgical procedures performed in the USA in 2019. If you haven’t decided on which procedures you would like to expand your practice with, Botox Injections may be a good starting point considering the popularity.
Otherwise, your patients may be interested in other procedures, and upon consulting with them, you may decide on a different route. Brow lifts, arm lifts, liposuction, and abdominoplasty (also known as tummy tuck surgery) are all examples of popular procedures that may interest your patients. Couple the results with your current goals, and you can brainstorm procedure options to research.
Fulfilling Procedure Requirements
Most aesthetic procedures require equipment and technology, while others are more minimalistic in their requirements. Liposuction, for example, requires machines with cannulas, canisters, and pumps. On the other hand, dermal fillers require the syringe and filler itself. The few requirements for dermal fillers may appeal to you more than liposuction, at least at first.
It’s also a good idea to recruit nurses to assist with your new aesthetic procedures, as many nurses specialize in the field. Nurses with aesthetics training can consult with patients, perform pre-and post-operative care, assist physicians in surgery, and administer many injections and fillers themselves. They are an enormous asset to growing practices, so take your time to recruit and review potential candidates as you expand your practice.
Earning Your Certifications
Once you have an idea of what procedures to pursue, along with the equipment required for each procedure, you can complete the final step to expanding your practice and complete courses to become certified. The AAAMS Aesthetic Network provides physicians an online platform to take courses, earn certifications, consult, and network with other professionals. Courses cover beginner-level facial and body aesthetics, such as botox and filler training, up to advanced level with non-surgical rhinoplasty training.
By earning certifications for aesthetic procedures, you learn the essential skills and techniques for successful procedures as well as how to treat complications. These certifications, along with the forums the membership provides, aesthetic nurse support, and an overview of what procedures will most benefit your patients, will help your practice become a successful and reputable medical aesthetics business.
Expanding your practice with aesthetics procedures can help you grow your practice and increase clientele. Plus, the aesthetics field itself is extremely rewarding and fun, which is why the industry continues to grow. If you’re interested in getting started, contact us here to learn more about our forums and courses.