Opening your own medical practice of any kind can be a daunting experience, to say the least. Yes, you’ve done the training. You’ve mastered the techniques. You’re ready to practice. But what are the many considerations to be taken into account when you’re suddenly in charge of your own practice and not just a part of someone else’s?
As America’s leading aesthetic medicine and surgery training community and the only association committed to training physicians, registered nurses and practitioners in the art of aesthetics and non-invasive cosmetic surgery since 2006, AAAMS offers a wealth of benefits and assistance to our members in all areas of their practice.
From training, to setting up a practice, to networking, to the opportunity to promote and showcase your expertise through membership profile pages, AAAMS is truly a full-service professional medical association.
Here are six tips we’ve compiled to help guide you through the hoops of opening your own aesthetic medicine practice.
Start with the basics
While it may be tempting to compile some expertise in a wide range of diverse procedures, many of those procedures are infrequently performed and may require the purchase of expensive machinery. Put simply, they’re unstable cornerstones on which to build a new practice.
According to the latest report by the American Society of Aesthetic Plastic Surgery, in 2019, Botulinum Toxins and Hyaluronic Acid fillers accounted for 55% and 24% of non-surgical cosmetic procedures in the United States, respectively. These are the procedures that are going to cost you the least amount of overhead, while at the same time bringing patients through the door.
You’ve opened your doors, and you’re building a patient base, but wouldn’t it be great if you could offer this new procedure? And this one? And this one? Just think of all the extra patients those services would bring in!
Don’t rush yourself.
Once you’ve taken the above advice and started with the basics, don’t be in too much of a hurry to add more services to the mix. Make sure you’re proficient at what you do before rushing into learning something else.
That said, there are many opportunities for learning and growing in the aesthetics field. Don’t let yourself stagnate. Always be a learner.
Whether it be workshops or conferences or training programs like those offered by AAAMS, there’s always more to learn. It’s always going to benefit both you and your patients to learn new skills and to hone the ones you already have.
Learn, learn, learn. It’s one of the most beneficial investments you can make.
What are you worth?
Don’t sell yourself short. Take the time to research the going rates for the services you’re going to be offering. Sure, people love a bargain, but setting prices too low not only devalues your own expertise, but prospective patients may find themselves wondering where you’re cutting corners in order to offer such great deals.
This is not the place to make assumptions. Do your research. Talk to other practitioners to find out who they’re insured with. Get a number of quotes, as the price of coverage can vary greatly from one provider to another.
You’ll also want to work very closely with your chosen provider to make sure you fully and accurately represent the totality of the services and procedures you will be offering. They’ll want training certificates. And don’t forget that you don’t just need malpractice insurance, you’re also going to need to make sure the clinic itself is insured.
The business of business
Of course, at the core, your new practice is a business, and it’s going to require a fair amount of business knowledge, which most of us aren’t born with, to make it a successful venture. AAAMS’s Introduction to Business of Aesthetics Online Course is a 1-hour online program that introduces physicians, physicians assistants, nurses, aesthetic practice or med spa owners, medical directors, practice managers, sales consultants and practice administrators to the med spa industry.
This online program will also help you identify your individual business goals so that you may clearly understand how to transition and thrive in the medical spa and aesthetic medicine space.
Some course objectives include:
- Return on Investment and Profitability
- Research Your Market
- The Aesthetics Patient Chart
- You Are Your Aesthetics Portfolio
- Social Media Matters
- The Non-Medical Consultation Process
- Effectiveness in Communication
- Juggling Client Emotions
- What Does Your Success Look Like Now?
- 6 Proven Steps to Reach Success
And don’t forget that, in addition to this formal course study, AAAMS will also work hand-in-hand with you, as long as you’re a member. Whenever you need us, AAAMS will be on call for help or a second opinion. We’ll even guide you in regards to the legal aspects of owning your own practice.
Now get out there. You’ve got patients waiting!