Want to add ancillary services to your practice? Interested in introducing aesthetic treatments as a way to add extra revenue or meet patient demand? Even if you’ve only entertained the idea, there’s reason to think more seriously about taking aesthetics courses. In this guide, we’ll look at not only why moving into aesthetics is a smart choice but also how to go about doing so.
No one is better positioned to add the services to their practice than physicians.
For the most part, most aesthetic practitioners come from a medical background and therefore have a university degree in nursing, dentistry, or medicine. Thanks to their training and experience, physicians can enroll in aesthetic training programs and become certified to offer aesthetic procedures, including Botox and dermal fillers training.
But is the investment worth making? All signs point to “yes.”
Why Consider Aesthetic Services?
Consider this: According to The American Society for Aesthetic Plastic Surgery (ASAPS), Americans spent more than $15 billion on combined surgical and nonsurgical aesthetic procedures for the first time ever in 2017.
And that enormous figure is only growing. MarketsandMarkets expects demand only to increase for services like:
- Dermal Filler
- Cellulite Reduction
- Fat Reduction
- Skin Tightening
- Breast Implant
- Tattoo Removal
- Thread Lift
Meanwhile, the demands on the average physician have only increased in recent years. Changing regulations, long hours, short one-on-one time with patients, and reduced income, has made what was once seen as a plumb career look less attractive. That’s where aesthetics is providing some relief.
As The Do reported in 2014, some physicians are turning to aesthetic services as a way to find more time and income to give better general practice care to their patients. As one Pennsylvanian doctor told the publication, “about a fifth of his revenue comes from these services as well as sales and insertions of hormone pellets.” And thanks to that income, he can see fewer patients and spend more time with his family, a win few could deny.
Add to that the fact that the wellness industry is expanding faster than you can say “detox.” As people the world over have become more educated in the nuances of their body as well as steeped in the language of self-care, health and wellness have become not just splurge purchases but necessities. Going to a medical spa no longer sounds like a line from the TV show “Lifestyles of the Rich and Famous.” Treatments to improve how one looks and feels have normalized and as the stigma retreats, the demand increases.
“Clinics, hospitals, and medical spas are expected to be the fastest-growing end-users in the medical aesthetics market during the forecast period (2020–2025)” reports MarketsandMarkets.
Remarkably, even in unprecedented times, such as the COVID-19 pandemic, anecdotal reports suggest that the industry remains strong and resilient. The way people treat haircuts — as a regular part of their beauty maintenance — is now being applied to Botox and dermal filler procedures. Even though this past year has changed the way people handle their maintenance routines, they’re still following them.
If that’s not reason enough to consider aesthetic training, consider this: physicians don’t need to reapply to medical school. Getting training is much more straightforward.
Accruing the education and training needed to begin offering some of the services above is affordable and easy to enroll, thanks to The American Association of Aesthetic Medicine and Surgery (AAAMS).
How To Get Started in Aesthetics
For healthcare professionals, including everyone from Internists and Family Practitioners to nurses, ER specialists to gynecologists, even those with no previous experience in facial aesthetics can train to acquire the proper knowledge, skills, and certification to inject.
AAAMS makes the process simple with botulinum toxin (Botox) courses, dermal fillers, chemical peels, and aesthetic procedure training courses that are available virtually, in person, self-paced, and live in order to meet clients needs during the pandemic. Flexible online courses allow busy practicing physicians to fit in training with their workloads. And that includes services as unique as a Non-Surgical Rhinoplasty course or a Vector Facelift course.
Of course, if that’s not what you’re looking for, the more popular Facial Aesthetics 101 Series is easy to enroll in. Once signed up, physicians can immediately access the course, so there’s no need to travel for an in-person course. You can start as soon as you’re ready. It’s an easy choice at just $1350, given that the average Botox application costs a patient $300 up to $1,000, according to the Cosmetic Dermatology Center.
Do the math and it’s easy to see why so many physicians are seeing the benefit of adding aesthetic services to their practice, both for their clients’ interest and their own—interested in learning more about how AAAAMS works? Visit aaams.net for a robust introduction to their courses, accreditation, and years of experience educating medical professionals in the art of aesthetics.