5 Tips to Remember While Promoting Your Practice Online

When opening an aesthetic medical practice, clinic, or spa, it’s easy to fall to varying degrees into the Field of Dreams fallacy of marketing. While it may have worked for Kevin Costner, in the case of bringing patients into your clinic, it’s certainly not true that “if you build it, they will come.”  You have […]

6 Courses That Can Help You Achieve a Successful Career in Aesthetics

As a medical practitioner, you’ve no doubt expended a great deal of thought as to exactly what specialty you wished to pursue. The years of education that go into becoming a physician are not something that anyone undertakes lightly, but when that initial education is completed, the process of being a practicing medical professional has […]