When RNs, NPs, PAs, doctors, and dental practitioners think of Botox, they almost always associate it with aesthetic medicine. But many medical and dental practitioners often don’t realize that Botox has an incredibly wide range of applications—many of which have nothing to do with aesthetics. And when the treatment potential of Botox is realized, it quickly becomes evident that adding it to your service offerings can be an effective strategy for easily expanding your patient demographic and running a more profitable practice.
Market Trends That Make Botox Training a Smart Investment
McKinsey & Co. is the world’s premier corporate consulting firm and the definitive source for all things business. Its medical sector experts recently penned an in-depth article examining the stratospheric growth of the aesthetic injectables market. Injectables, it turns out, are a booming business with a growth forecast of 12% to 14% per year through 2027.
And that’s why investment in Botox training and Botox certification is one of the fastest, easiest ways to capitalize on a hot market and see greater ROI. With so many applications, it’s not an overstatement to say that Botox holds treatment potential for treating a significant percentage of your existing patients while also helping you attract new ones. Botox’s treatment applications include:
When injected into areas prone to heavy sweating (underarms, soles of the feet, and groin), Botox stops moisture (and the social self-consciousness that often accompanies it) in its tracks.
Botox is FDA approved for the treatment of migraine headaches and can often offer patients relief even when more traditional treatments have failed.
Teeth-Grinding and Jaw-Clenching
When injected into the masseter muscle, Botox can dramatically reduce or eliminate jaw pain associated with this habitual activity.
Eyebrow, Lip, and Nasal Tip Descent
Botox can be used to elevate the tail of the brow, the upper margin of the lip, and the tip of the nose to increase facial dynamism and reduce the appearance of age.
The glabella is the area between the eyes. It is a common site of vertically twinned lines known as the “elevens” that become etched into this area by habitual squinting or scowling. Botox can be used to smooth these lines to result in a more neutral resting expression.
Excessive Jaw Width
There are distinct differences between masculine and feminine facial aesthetics. While men almost universally favor a strong jaw, a narrow jaw in proportion to cheek width is aesthetically ideal for females. Botox injected into the masseter muscle has a feminizing effect by reducing jawline width.
Forehead Creases and Radial Orbital Lines
Depending on their depth, Botox can erase or dramatically soften horizontal forehead creasing and radial orbital lines (“crows feet”).
Why It’s Easier Than Ever to Expand Your Patient Demographics With Botox
Thanks to broader cultural trends, social media influencers, and the “Zoom Boom,” the perception of aesthetic injectables has gone, as the McKinsey piece puts it, “From Extreme to Mainstream.” Botox is no longer considered by the public to be the exclusive purview of movie stars, socialites, TV personalities, and a small minority of appearance-conscious consumers. Just as importantly, medical and dental practitioners recognize that there’s no reason that Botox belongs only in the offices of plastic surgeons or in dedicated aesthetic clinics.
Not only are consumers increasingly primed for non-aesthetic applications of Botox, but it’s also easier to attract patients seeking aesthetic enhancement. For instance, until the last several years, a typical aesthetics consumer was a forty-something female with a six-figure income. But 20-something female consumers are increasingly penetrating the space. And more and more college-age women and young women are opting for “lunchtime” procedures like “lip flips.”
Demand among male consumers is also growing. Less than five years ago, men comprised less than 10% of the Botox/neuromodulator market. But just last year, that figure jumped to 15%, and the trend is expected to continue. In fact, affluent men constitute North America’s fastest-growing market segments.
Ready to Get Certified in Botox to Run a More Profitable Practice?
AAAMS (the American Association of Aesthetic Medicine and Surgery) is the fully-accredited, industry-leading platform for excellence in aesthetics education. As one of the first platforms to pioneer the online aesthetics space, we have trained more than 5,000 students over the last 15 years for rewarding careers in aesthetic medicine. At AAAMS, we pride ourselves on our reputation for balancing a highly rigorous curriculum and world-class instruction with a warm, welcoming, highly supportive learning environment that sets our students up for success from day one.
We are the exclusive creators of the AAAMS Aesthetics Network—a social and professional networking platform much like LinkedIn, only exclusively for aesthetics practitioners. The network was created to ensure our students have access to unlimited personal and professional support over the lifespan of their longer aesthetic journey. The Aesthetics Network is a hub for community interaction, on-demand webinars, specialized learning materials, mentorship opportunities, job listings, invitations to industry events, and much more.
With its wide range of aesthetic applications, Botox training really can be a bit like a magic bullet for a more profitable practice. To learn more about our facial aesthetics training courses and the benefits of belonging to our Aesthetics Network, visit us today and begin working toward your certification.
We look forward to training with you!