Aesthetic medicine is a growing industry with a large patient base. The top non-surgical cosmetic procedure has been botulinum toxin (Botox) injections for many years, mainly because it offers such positive outcomes for most patients. In fact, the procedure has an overall 96% satisfaction rate.
The good news is that doctors of any background can practice aesthetics and non-invasive injection techniques after completing the necessary training.
Here are five ways doctors can increase revenue by adding aesthetics medicine to their practice.
Increase the Range of Services You Offer
When patients visit your office, they might inquire about aesthetic med spas and other reputable places to have a procedure done. Offering Botox or dermal fillers can be beneficial to your practice since existing patients will likely go to you to get the treatment done. Those who are interested in aesthetic procedures are often looking for experienced and trustworthy practitioners. For many patients, having someone they already know is a huge advantage.
Offer Complementary Treatments for Conditions You Already Cover
In some fields, implementing aesthetics into your current practice can add more treatments that are relevant to your current specialty. For instance, Botox injections can help with chronic migraines. Having botox training will allow you to treat your patients in a different way. For some, certain medications may not work, so having an alternative readily available can allow you new ways to assist your patients.
Take Part in a Growing Sector
Aesthetic procedures like Botox and dermal filler injections are extremely popular worldwide. In the United States, many people opt into these treatments for a more youthful look or to enhance their features. As these treatments become more widely used, potential clients will search wherever they can to find the best doctors to perform injections.
Through the American Association of Aesthetic Medicine and Surgery (AAAMS), licensed medical practitioners can become students of different aesthetic medicine practices. To earn a certification to inject, you can take the CE Accredited Aesthetic Training 101, which offers both virtual and hybrid course aesthetic training. Whichever format you choose, you’ll be part of a comprehensive training program that will teach you how to perform aesthetic procedures, as well as best practices for assessing, treating, and caring for your patients.
Attract and Maintain a Wider Patient Base
The patient base for aesthetic procedures is large and varied, and only becoming more so as time goes on. While previously, it was mainly women in their 50s and above seeking these treatments, the patient base has expanded to both men, and younger people seeking preventive procedures. When you become certified in aesthetics, you’ll therefore be entering a high-demand field with many opportunities for specialization.
Perform Advanced Procedures
If you want to take your aesthetic practice further, you can offer more complex surgical procedures like liposuction. To earn the certification to perform and treat patients with liposuction, AAAMS offers an Advanced Liposuction Training (LIPO 301) course that teaches students everything from how to conduct consultations, to different surgical techniques. Liposuction and liposculpting are both highly sought-after procedures that can be added to your practice and bring in a variety of patients.
There are many ways doctors can increase revenue for their practice by offering aesthetic procedures. With training from AAAMS, you’ll gain knowledge about different treatments, expected results, and how to avoid complications. We understand the need for comprehensive education and offer many different courses that can help you achieve your career goals.