Introduction to the Business of Aesthetics Workshop

Ready to Start a Med Spa? This Turnkey Workshop in Beverly Hills is Perfect for You!

Introduction to the Business of Aesthetics Workshop is a two-day comprehensive certification course by The American Association of Aesthetic Medicine and Surgery (AAAMS) through a partnership with Pursue Solutions that covers the most relevant & essential business related topics in the med spa and aesthetics industry. This course is intended for any physician, physicians assistant, nurse, aesthetic practice or med spa owner, medical director, practice manager, sales consultant or practice administrator with minimal to no previous experience in the field of aesthetics and is looking to acquire the proper knowledge & certification to successfully own, manage, operate and thrive in the medical spa industry. It is a comprehensive hands-on workshop where each attendee will go through the Ultimate Step-by-Step Guide to Starting a Med Spa session which covers the important topics that one needs to know about thriving in this exciting business. AAAMS offers the support, resources, standard operating procedures, operational & employee documents, sales consulting scripts, consent forms, and much more to help you get started.

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Online Learning Combined with Hands-On Training for Starting, Managing and Thriving in the Med Spa Industry

Course Agenda

Prerequisite: Online Training

Day 1

Day 2

Self-Paced Online Didactic Training Session

Upon registration, attendees will be granted access to the online learning management system and enrolled in the Introduction to Business of Aesthetics online program. This 1-hour online program introduces physicians, physicians assistants, nurses, aesthetic practice or med spa owners, medical directors, practice managers, sales consultants and practice administrators to the med spa industry. This online program will also help attendees identify their individual business goals so that they may clearly understand how to transition and thrive in the medical spa and aesthetic medicine space. It is highly recommended that this online program is completed in its entirety prior to attending the hands-on workshop in Beverly Hills.

Online Program Topics include:

  • What’s Our Industry Worth? Billions
  • How Much Are Clients Worth?
  • Return on Investment and Profitability
  • Research Your Market
  • The Aesthetics Patient Chart
  • Aesthetics Patient Photography
  • You Are Your Aesthetics Portfolio
  • Social Media Matters
  • The Non-Medical Consultation Process
  • Effectiveness in Communication
  • Juggling Client Emotions
  • What Does Your Success Look Like Now?
  • 6 Proven Steps to Reach Success

Prior Attendees Include:

  • Internists and Family Practitioners
  • Dermatologists & Plastic Surgeons
  • Physician Assistants, Nurse Practitioners, Registered Nurses and other Allied Health Professionals
  • Med Spa Owners, Medical Directors, Practice Managers, Sales Consultants and Practice Administrators

You may attend if you are one of the following:

  • Doctor (MD, DO, OB/GYN)
  • Physician Assistant (PA)
  • Nurse (NP, RN, LPN/LVN)
  • Aesthetics Practice or Med Spa Owner
  • Medical Director
  • Practice Manager
  • Sales Consultant
  • Practice Administrator

Disclaimer: Please note that faculty and topics are subject to change without notice.

Introduction to the Business of Aesthetics Workshop Session Agenda

This in-person hands-on training session is designed to identify each participant’s specific goals within the med spa space and tailor an all-inclusive training workshop to provide proven tips and tricks to successfully start, manage and optimize a medical spa. Upon completion of this session, attendees will acquire the knowledge, confidence, strategies, operational protocols, guides, essential documents & forms to get started.

Welcome and Introductions

What Does Your Success Look Like?

  • Defining Your Success
  • Funnel Method
  • Knowing Your Numbers
  • Goal Setting

 Aesthetics Industry Overview

  • An Aesthetically Aesthetic Industry, Latest Aesthetics Modalities, Treatments, Products, Services & Industry Updates | Session 1

The Ultimate Step-by-Step Guide to Starting an Aesthetics Practice Breakout Session

  • Best Practices & Strategies for Getting Started
  • How to Hire & How to Get Hired
  • Branding & Corporate Identity
  • Creating a Luxurious Website on a Thrifty Budget
  • Business Structuring & Organizational Protocols
  • Sales & Consulting Strategies Role Play Session
  • Social Media Marketing, Advertising, SEO and PPC Strategies
  • Effective Partnering & Prospecting Strategies – “The Beverly Hills Edition”

Aesthetics Industry Overview

  • An Aesthetically Aesthetic Industry, Latest Aesthetics Modalities, Treatments, Products, Services & Industry Updates | Session 2

Disclaimer: Please note that faculty and topics are subject to change without notice.

Introduction to the Business of Aesthetics Workshop Session Agenda

This in-person hands-on training session is designed to provide the Standard Operating Procedure according to The American Association of Aesthetic Medicine and Surgery which primarily covers administrative and operational protocols, the sale process, effective client consulting and relationship management guidelines to help create a long-term and highly profitable med spa. Upon completion of this session, attendees will receive a certificate of completion from AAAMS.

The Aesthetics Patient Chart

  • Consent Forms
  • Patient Intake
  • Consultation Notes
  • Facial Diagrams
  • Consent & Legal Forms
  • HIPAA
  • Consultation Record
  • Patient Handouts

Aesthetics Industry Overview

  • An Aesthetically Aesthetic Industry, Latest Aesthetics Modalities, Treatments, Products, Services & Industry Updates | Session 3

Business Plan Review

  • The Ultimate Step by Step guide to Creating a Med Spa Business Plan

The Non-Medical Consultation Process

  • Effective Communication
  • What Our Clients Are Buying
  • Juggling Client Emotions
  • Getting Clients to Identify with You
  • Reading the Signs
  • Proven Aesthetics Consultation & Sales Process
  • The Golden Rules of First In Last Out™

Aesthetics Photography

  • You Are Your Aesthetics Portfolio
  • Cameras and Initial Setup
  • Assembly Line Photography
  • Tips & Tricks for Getting Consistent Photography
  • Photo Organization & Management
  • Organizing & Showcasing Your Portfolio
  • Publishing Your Portfolio

Aesthetics Industry Overview

  • An Aesthetically Aesthetic Industry, Latest Aesthetics Modalities, Treatments, Products, Services & Industry Updates | Session 4

6 Proven Steps to Reach Success

  • Action Plan
  • The CP2 Formula™
  • Solidifying Your Resources
  • Seeking Mentorship
  • The 100 to 1 Aesthetics Practice Rating System™
  • Learn to Earn

FAQs, Conclusion and Certification Ceremony

Disclaimer: Please note that faculty and topics are subject to change without notice.

Where Is This Course Held?

The AAAMS Headquarters | 9478 W Olympic Blvd Suite 301, Beverly Hills, CA 90212

When Is This Course?

Saturday and Sunday, August 3 – 4, 2019 from – 8:00 AM – 6:30 PM | EARLY BIRD SPECIAL $695 – EXPIRES JULY 31, 2019 (reg. $895)

Saturday and Sunday, October 5 – 6, 2019 from – 8:00 AM – 6:30 PM | EARLY BIRD SPECIAL $695 – EXPIRES SEPTEMBER 30, 2019 (reg. $895)


Meet Your Instructor

Kareem Assassa graduated with honors from Colorado State University with a BS in Organizational Leadership and a specialization in Project Management. For over 15 years, he has held roles with leading corporations in various industries including telecommunications, banking, media production, consulting, project management, aesthetic medicine, and cosmetic surgery.

Kareem Assassa currently serves as the Founder & CEO of Pursue Solutions, a specialized business and project management consulting firm in Beverly Hills, serves as the Co-Founder and CEO of International Academy of Aesthetics in Beverly Hills, the world’s first social online learning management system dedicated to the field of aesthetic medicine, dental aesthetics & cosmetic surgery, serves as the COO of The American Association of Aesthetic Medicine and Surgery (AAAMS), a leading nationally accredited aesthetic medicine & cosmetic surgery training provider in Beverly Hills, serves as COO of Beverly Hills Aesthetics, a medical spa & cosmetic surgery center in Beverly Hills, and is the co-owner of several other organizations. He offers his passion and expertise in entrepreneurship, project management and organizational leadership to help individuals pursue their dreams by turning their ideas and passions into successful business ventures.


Course fee includes:

  • Course attendance
  • All training materials, handouts, templates and staff phone scripts
  • Customizable essential documents, patient consent forms, policies and procedures
  • Instructional videos
  • Breakfast, lunch & day one social event dinner
  • A certificate of training completion will be awarded at the conclusion of training


“Thank you so much Kareem! You shared a great amount of valuable information! I am definitely planning on seeing you for the one hour consultation you mentioned. Thanks again for everything!”

Rozmari, BSN

“Thank you for the letter of recommendation. I am truly excited about embarking on this new adventure, and I look forward to continuing my education and improving my skills to provide my clients with an outstanding relationship.”

Tammy, DO

“Kareem Assassa is a business genius. For anyone working to make their aesthetics business boom, take this course!”

Sally, National Sales Director, Viora
For the best training experience, we limit this course to 16 trainees. Register in advance to save and reserve your seat today!

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